Multilingual SEO in Serbia: how not to lose half your clients
Locals search in Serbian Latin and Cyrillic, expats in English and Russian. Here's how to build a site for every audience.
Serbia is a rare market where the same client may search in two alphabets, and the audience next door searches in English or Russian. If your site exists in just one language, you only reach part of the demand.
Latin and Cyrillic
Google understands both forms of Serbian, but results differ. Choose a primary script for your pages and make sure key queries in the other script appear naturally in the copy.
Separate URLs per language
- Each language version gets its own URL, e.g. /en/services/seo/
- hreflang tags connect the versions
- No unedited machine translation — it ranks poorly and erodes trust
Google Business Profile
The profile description is in one language, but posts and review replies can be in the client's language — a signal for both users and the algorithm.
Bottom line: a multilingual site in Serbia isn't optional — it's how you capture all the demand in your niche.